Selina Jane Eckersall - Director, Marketing and Communications

Selina is the Director of Marketing & Communications at Kanata Earth. Educated in marketing along with a Direct Marketing Accreditation (with Distinction) with the Canadian Marketing Association, Selina has spent 18 years in marketing and communications, the last 13 highly concentrated in digital. She has worked for large advertising agencies such as Carlson Marketing (now Aimia) and has worked on VIP brands like Ford of Canada, Microsoft, and BMO (Bank of Montreal).

Selina spent two years in a marketing leadership role at one of Toronto's hottest social media tech startups, Wattpad; a global company that revolutionized and serialized reading for the social web. Selina has helped several startup companies over the last decade and is an entrepreneur at heart.

The last two years Selina has been exclusively concentrated on helping startups and brands in the Canadian cannabis ecosystem. Since its inception she has served as the Board Chair of the Grow Up Conference’s strategic advisory board. Over the last two and half years, she’s worked with small up and coming edible and topical companies as an advisor and mentor, as well as a marketing consultant for other cannabis startups both in Canada and abroad.